Our VISION
Corella & Co is a creative development academy dedicated to preparing the next generation of career-ready creative professionals. While rooted in model development, our curriculum extends far beyond the runway, combining industry education, workforce development, entrepreneurship, leadership training, communication, and real-world experiences that prepare students for lasting success.
Corella & Co exists to ensure that aspiring creatives, regardless of background or financial circumstance, have access to professional education, mentorship, and career opportunities that equip them for long-term success. We believe talent should never be limited by access, and we are committed to creating meaningful pathways into the fashion and creative industries.
Through a structured, curriculum-based approach, students develop technical skills alongside confidence, professionalism, leadership, and business knowledge. They gain hands-on experience, build meaningful industry connections, and learn how to create opportunities that extend well beyond modeling.
By investing in the next generation of artists, entrepreneurs, innovators, and community leaders, every student we empower strengthens Arizona’s creative economy and contributes to a more vibrant, inclusive future.
More than modeling. More than development. It’s a mission.
Meet the TEAM
Joecelynn Soto is the Founder of Corella & Co., a creative education company she launched in 2020 with a vision to educate and develop the next generation of creatives.
Her journey began in high school, where she started a modeling club to help fellow students build confidence and self-esteem through the art of modeling. What started as a passion project became the foundation for everything she would go on to create.
At just 19 years old, Joecelynn began directing pageants while launching Corella & Co., becoming a young entrepreneur committed to creating opportunities for aspiring creatives. Modeling transformed her life, teaching her confidence, communication, professionalism, and leadership long before it became her career.
Today, as an educator, creative director, producer, and photographer, she leads Corella & Co. with a mission to develop the next generation of creatives through mentorship, industry education, and real-world experience.
“Modeling gave me confidence, but education gave me direction. Corella & Co. exists to give students both.”
JoEcelynn Soto
Ronnie Free is the Co-Owner of Corella & Co., bringing a background in entrepreneurship, creative direction, fashion, branding, and production to the company.
A creative from an early age, Ronnie began designing and producing digital content at just 13 years old. His work evolved from web and graphic design into branding, visual production, and eventually fashion - building a career centered around creativity, storytelling, and bringing ideas to life.
As an entrepreneur, Ronnie founded Newstate Branding Co. and grew the company from the ground up into a multimillion-dollar business serving brands and organizations across the globe. He is also the founder and creative director of lifestyle brand World Rebels, combining his passion for fashion with years of experience in brand development, visual storytelling, and production.
Today, Ronnie brings that experience to Corella & Co., helping lead the company’s growth alongside Joecelynn. With a passion for selfless leadership, mentorship, and developing strong teams, he believes in pushing people beyond what they believe they are capable of and creating opportunities for others to grow both creatively and professionally.
Ronnie Free
Coaches
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MEL nguyen
Coach & Model Director
Mel’s journey with Corella & Co. began as a student in Season 1, where she developed her skills, confidence, and identity as a model. As she continued to grow, she naturally found herself helping and encouraging others along the way, eventually returning to Corella as a coach. Today, Mel is passionate about helping models build confidence, discover their strengths, and find their place within the industry while learning to confidently own their space.
Signed to FORD / RBA -
Jonathan Cuero
Coach & Content Coordinator
Jonathan’s journey with Corella & Co. began as a student in Season 1, where he stepped outside of his background in soccer and discovered a passion for modeling. Through the program, he developed his confidence, professionalism, and presence while learning to embrace new opportunities. His experience ultimately inspired a passion for coaching and supporting others. Today, Jonathan combines his love for athletics, modeling, and personal development to help students build confidence, discover their strengths, and develop their own unique story.
Signed to AGENCY AZ